First Release

Year: LXII.
Zagreb, 07 November 2025
POD-2025-3-1

ISSN 1334-0557

BASIC INDICATORS OF BUSINESS DEMOGRAPHY, 2024 –
Provisional Data

The business demography statistics encompasses market-oriented enterprises classified in the sections B to S of the National Classification of Activities – NKD 2007, with the exception of section O – Public administration and defence; compulsory social security and division S94 – Activities of membership organisations.

The number of active enterprises has increased on an annual basis

According to provisional results, in 2024 there was a total of 251 925 active enterprises employing 1 350 883 persons.

Compared to 2023, this was an increase of 4.7% in the number of active enterprises and 3.2% in the number of employed persons.

Within the total number of active enterprises in 2024, the most represented ones were classified in sections Professional, scientific and technical activities (16.5%), Wholesale and retail trade; repair of motor vehicles and motorcycles (14.2%), and Construction (13.5%).

The largest shares in the total number of employed persons were recorded in Manufacturing (20.6%), Wholesale and retail trade; repair of motor vehicles and motorcycles (19.4%) and Construction (11.9%).

In 2024, the largest number of new enterprises appeared in Construction (4 720 enterprises) and in Professional, scientific and technical activities (4 640 of them). In the aforementioned activities, the newly-created enterprises also employed the largest number of employed persons, among which Construction was at the top with 6 341 employed persons.

The survival rates had no major deviations compared to previous periods.

Within the total number of enterprise deaths in 2023, the largest shares belonged to enterprises in Wholesale and retail trade; repair of motor vehicles and motorcycles (15.1%), in Professional, scientific and technical activities (14.8%) and in Construction (12.0%). In the mentioned sections, the most enterprise deaths were recorded in the following classes: Non-specialised wholesale trade and Maintenance and repair of motor vehicles (within section G), Business and other management consultancy activities (within section M) and Construction of residential and non-residential buildings (within section F). In the mentioned sections, there was also the highest number of employed persons who lost their jobs due to the cessation of enterprises.

In 2024, high-growth enterprises were mostly represented in Construction (410 of them), and they employed 17 269 employees. In terms of the number of employees in the category of high-growth enterprises, the leading ones were classified in Section G – Wholesale and retail trade; repair of motor vehicles and motorcycles led the way, which employed 26 877 employees in 2024.

 

 

1 NUMBER OF ENTERPRISES, BY ACTIVITY STATUS

    2019 2020 2021 2022 2023 20241)
Number of active enterprises 207 713 205 790 217 553 227 408 240 684 251 925
Number of enterprise births  26 192 19 281 23 942 26 222 30 110 29 821
Number of enterprise deaths 17 502 14 731 14 399 16 308 12 836 1)

1) Provisional data. Final data will be published in the database on 10 July 2026.

2 NUMBER OF ACTIVE ENTERPRISES AND NUMBER OF PERSONS EMPLOYED, ACCORDING TO NKD 2007

    2022 2023 20241)
Number of enterprises Number of persons employed Number of enterprises Number of persons employed Number of enterprises Number of persons employed
Total 227 408 1 256 179 240 684 1 309 211 251 925 1 350 883
B Mining and quarrying  189 1 827 180 1 966 182 2 050
C Manufacturing 24 040 274 633 24 727 276 425 25 247 278 481
D Electricity, gas, steam and air conditioning supply 660 14 810 825 15 121 880 15 171
E Water supply; sewerage, waste management and remediation activities 829 30 990 810 30 849 791 31 722
F Construction 28 728 140 198 31 471 149 970 33 929 161 269
G Wholesale and retail trade; repair of motor vehicles and motorcycles 35 600 246 731 35 468 255 497 35 762 261 409
H Transportation and storage 13 545 76 732 14 977 80 831 16 500 85 447
I Accommodation and food service activities 21 425 115 744 21 407 124 145 21 716 129 114
J Information and communication 14 238 62 939 15 044 67 337 15 682 67 874
K Financial and insurance activities 1 630 38 364 1 604 38 155 1 576 37 298
L Real estate activities 6 225 12 586 6 691 13 140 6 893 13 377
M Professional, scientific and technical activities 37 686 92 822 40 283 97 980 41 569 101 346
N Administrative and support service activities 13 103 63 527 14 928 68 173 16 108 72 758
P Education 3 608 12 081 4 570 13 233 5 249 13 323
Q Human health and social work activities 6 850 28 575 7 003 29 806 7 081 30 334
R Arts, entertainment and recreation 3 801 16 042 4 368 17 185 4 814 18 395
S Other service activities (except S94) 15 251 27 578 16 328 29 398 17 946 31 515

1) Provisional data. Final data will be published in the database on 10 July 2026.

3 NUMBER OF ENTERPRISE BIRTHS AND NUMBER OF PERSONS EMPLOYED, ACCORDING TO NKD 2007

     2022 2023 20241)
Number of enterprises Number of persons employed Number of enterprises Number of persons employed Number of enterprises Number of persons employed
Total 26 222 35 496 30 110 39 225 29 821 39 620
B Mining and quarrying  10 10 7 7 15 24
C Manufacturing 2 101 3 178 2 153 3 146 2 070 2 856
D Electricity, gas, steam and air conditioning supply 129 157 216 250 132 139
E Water supply; sewerage, waste management and remediation activities 49 64 43 61 47 89
F Construction 4 003 5 781 4 565 6 211 4 720 6 341
G Wholesale and retail trade; repair of motor vehicles and motorcycles 2 621 3 552 2 761 3 749 2 798 3 626
H Transportation and storage 1 575 2 282 2 422 3 127 2 553 4 651
I Accommodation and food service activities 2 193 4 422 2 076 4 257 1 960 3 982
J Information and communication 2 237 2 769 2 180 2 484 2 077 2 324
K Financial and insurance activities 124 119 130 129 111 121
L Real estate activities 1 021 1 165 1 011 1 132 952 1 036
M Professional, scientific and technical activities 4 354 5 019 5 066 5 926 4 640 5 208
N Administrative and support service activities 2 237 2 652 2 908 3 416 2 844 3 436
P Education 717 766 1 187 1 277 1 228 1 341
Q Human health and social work activities 408 668 443 760 451 860
R Arts, entertainment and recreation 679 813 858 898 901 986
S Other service activities (except S94) 1 764 2 079 2 084 2 395 2 322 2 600

1) Provisional data. Final data will be published in the database on 10 July 2026.

G-1 NUMBER OF ENTERPRISE BIRTHS AND NUMBER OF PERSONS EMPLOYED, 2022 – 2024

1) Provisional data. Final data on the number of enterprise births in 2024 will be published in the database on 10 July 2026.

4 SURVIVAL RATE1) OF ENTERPRISES BORN FROM 2019 TO 2023

          %
     Births in
2019 2020 2021 2022 2023
One-year survivals 82 89 88 87 852)
Two-year survivals 71 77 76 762)
Three-year survivals 61 67 672)
Four-year survivals 54 602)
Five-year survivals 492)

1) Survival rate represents the percentage of enterprises that were constantly active after the year of birth.
2) Provisional data. Final data will be published in the database on 10 July 2026.

G-2 SURVIVAL RATE1) OF ENTERPRISES BORN FROM 2019 TO 2023

1) Survival rate represents the percentage of enterprises that were constantly active after the year of birth.

5 NUMBER OF ENTERPRISE DEATHS AND NUMBER OF PERSONS EMPLOYED, ACCORDING TO NKD 2007

        2021 2022 20231)
Number of enterprises Number of persons employed Number of enterprises Number of persons employed Number of enterprises Number of persons employed
Total 14 399 20 261 16 308 22 051 12 836 17 195
B Mining and quarrying  8 9 14 29 12 12
C Manufacturing 1 209 1 802 1 452 2 210 1 145 1 747
D Electricity, gas, steam and air conditioning supply 21 31 39 39 51 56
E Water supply; sewerage, waste management and remediation activities 29 32 43 46 42 63
F Construction 1 741 2 731 1 884 2 872 1 544 2 383
G Wholesale and retail trade; repair of motor vehicles and motorcycles 2 271 3 000 2 550 3 335 1 943 2 472
H Transportation and storage 1 083 1 741 1 077 1 740 835 1 383
I Accommodation and food service activities 1 536 2 639 1 949 3 139 1 440 2 377
J Information and communication 1 109 1 198 1 424 1 529 944 1 055
K Financial and insurance activities 75 68 125 172 72 82
L Real estate activities 322 347 437 453 476 507
M Professional, scientific and technical activities 2 076 2 466 2 419 2 747 1 898 2 163
N Administrative and support service activities 963 1 343 1 110 1 410 1 110 1 288
P Education 242 279 230 274 281 335
Q Human health and social work activities 516 1 110 343 659 82 126
R Arts, entertainment and recreation 300 328 305 341 287 307
S Other service activities (except S94) 898 1 137 907 1 056 674 839

1) Provisional data. Final data will be published in the database on 10 July 2026.

G-3 NUMBER OF ENTERPRISE DEATHS AND NUMBER OF PERSONS EMPLOYED, 2021 – 2023

1) Provisional data. Final data on the number of enterprise deaths in 2023 will be published in the database on 10 July 2026.

6 NUMBER OF HIGH GROWTH ENTERPRISES AND NUMBER OF EMPLOYEES, ACCORDING TO NKD 2007

      2022 2023 20241)
Number of enterprises Number of employees Number of enterprises Number of employees Number of enterprises Number of employees
Total 1 664 96 975 2 074 119 254 2 279 127 746
B Mining and quarrying  6 197 4 139 6 131
C Manufacturing 348 25 913 396 22 909 383 22 782
D Electricity, gas, steam and air conditioning supply 7 394 5 216 5 239
E Water supply; sewerage, waste management and remediation activities 17 675 20 850 27 950
F Construction 323 13 825 347 14 639 410 17 269
G Wholesale and retail trade; repair of motor vehicles and motorcycles 237 15 012 288 15 568 336 26 877
H Transportation and storage 102 4 288 120 5 514 131 6 252
I Accommodation and food service activities 149 8 274 332 25 785 386 23 447
J Information and communication 141 10 022 166 11 912 160 7 751
K Financial and insurance activities 6 293 9 582 12 615
L Real estate activities 17 614 16 535 18 540
M Professional, scientific and technical activities 120 5 138 129 4 975 137 4 859
N Administrative and support service activities 82 8 322 119 10 537 136 10 576
P Education 28 996 36 1 337 31 998
Q Human health and social work activities 55 1 943 49 1 958 54 2 216
R Arts, entertainment and recreation 14 615 17 794 26 1 233
S Other service activities (except S94) 12 454 21 1 004 21 1 011

1) Provisional data. Final data will be published in the database on 10 July 2026.

G-4. NUMBER OF HIGH-GROWTH ENTERPRISES 2022 – 2024, ACCORDING TO NKD 2007

1) Provisional data. Final data on the number of high-growth enterprises in 2024 will be published in the database on 10 July 2026.

NKD 2007 sections
B Mining and quarrying  
C Manufacturing  
D Electricity, gas, steam and air conditioning supply  
E Water supply; sewerage, waste management and remediation activities  
F Construction  
G Wholesale and retail trade; repair of motor vehicles and motorcycles  
H Transportation and storage  
I Accommodation and food service activities  
J Information and communication  
K Financial and insurance activities  
L Real estate activitie  
M Professional, scientific and technical activities  
N Administrative and support service activities  
P Education  
Q Human health and social work activities  
R Arts, entertainment and recreation  
S Other service activities (except S94)  

 

NOTES ON METHODOLOGY

Business demography data are prepared in line with the methodology developed by Eurostat and OECD. Since the reference year 2021, methodological standards have been applied in accordance with Regulation (EU) 2019/2152 of the European Parliament and of the Council of 27 November 2019 on European business statistics, repealing 10 legal acts in the field of business statistics, which extends the coverage to the entire section K – Financial and insurance activities and excludes division S94 – Activities of membership organisations.

Data sources

Business demography statistics is based on data from the Statistical Business Register (SBR) of the Croatian Bureau of Statistics.

Observation units

The main observation unit used for business demography statistics is an enterprise. Each enterprise as a whole is assigned a code number of its principal activity according to the National Classification of Activities. The principal activity is determined and updated by the Statistical Business Register. The criterion for determining the principal activity is the largest share in the total value added of an enterprise. If it is not possible to obtain accurate information on the value added, substitute criteria, such as income and/or the number of persons employed, are applied. For enterprises classified in section K – Financial and insurance activities, the observation units are still legal and natural persons that are used as substitutes for enterprises.

Coverage

Business demography data refer to market-oriented enterprises registered in the SBR that are classified in sections B – S according to the NKD 2007, with the exception of section O – Public administration and defence; compulsory social security and division S94 – Activities of membership organisations.

Definitions and explanations

Enterprise in the statistical sense is a business entity that represents an organisational unit for producing goods and/or services and benefits from a certain degree of autonomy. Depending on the business and organisational situation, it may correspond to only one legal unit or a group of several legal units. In addition to legal entities, enterprises also include free lances and crafts (since 2019, also those whose activity has been determined on the basis of lump sum income tax reports). Council Regulation (EEC) No 696/93 on the statistical units for the observation and analysis of the production system in the Community is fully implemented, and enterprises become the central observation unit in business demography.

Number of active enterprises is the number of enterprises registered in the Statistical Business Register that were active during at least a part of the reference year.

Enterprise is considered to be active if it either had employment or realised turnover or investments.

Number of persons employed (Number of employees and self-employed persons) is defined as the total number of persons who work in an enterprise (including working proprietors, partners working regularly in the unit, unpaid family workers and voluntary workers), as well as persons who work outside the enterprise who belong to it and are paid by it, calculated as an annual average.

Number of (paid) employees is the number of persons who have an employment contract (which may be formal or informal) and work for an enterprise in return for remuneration in cash or in kind, regardless of where the work is done (inside or outside the enterprise).

Enterprise births include enterprises that started an economic activity in the reference year.

Births exclude events such as mergers, break-ups, split-offs or restructuring of a set of enterprises.

Enterprise birth is not equal to the registration of an enterprise in a competent register. It is the result of the comparison and analysis of populations of active enterprises in three consecutive years.

Enterprise deaths include enterprises that have not been economically active for two consecutive years after the last year of activity. Deaths exclude enterprises that ceased to operate due to a split-up, take-over or merger.

Survived enterprise is the one without discontinuity in its activity status in years after the year of birth.

Survival rate of newly born enterprises in a given reference period is the number of enterprises that were born in year t-n and survived to year t as a percentage of all enterprises born in year t-n.

Number of high-growth enterprises is the number of enterprises which employ more than 10 paid employees at the beginning of the observed period (t-3), with an average annualised growth of more than 10% during the next three years. The population excludes newly-born enterprises in the base year (t-3) and those whose growth is the result of the merger or takeover of other companies.

Territorial constitution

Population covers enterprises residing in the Republic of Croatia.

 

Abbreviations
 
EEC European Economic Community
EU European Union
Eurostat Statistical Office of the European Communities
OECD Organisation for Economic Co-operation and Development

 

Symbols  
   
... data not available

 

 

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Persons responsible:
Milenka Primorac Čačić, Director of Business Statistics Directorate
Lidija Brković, Director General

Prepared by:
Zrinka Pavlović and Ana Veledar

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