The business demography statistics encompasses market-oriented enterprises classified in the sections B to S of the National Classification of Activities – NKD 2007, with the exception of section O – Public administration and defence; compulsory social security and division S94 – Activities of membership organisations.
The number of active enterprises has increased on an annual basis
According to provisional results, in 2024 there was a total of 251 925 active enterprises employing 1 350 883 persons.
Compared to 2023, this was an increase of 4.7% in the number of active enterprises and 3.2% in the number of employed persons.
Within the total number of active enterprises in 2024, the most represented ones were classified in sections Professional, scientific and technical activities (16.5%), Wholesale and retail trade; repair of motor vehicles and motorcycles (14.2%), and Construction (13.5%).
The largest shares in the total number of employed persons were recorded in Manufacturing (20.6%), Wholesale and retail trade; repair of motor vehicles and motorcycles (19.4%) and Construction (11.9%).
In 2024, the largest number of new enterprises appeared in Construction (4 720 enterprises) and in Professional, scientific and technical activities (4 640 of them). In the aforementioned activities, the newly-created enterprises also employed the largest number of employed persons, among which Construction was at the top with 6 341 employed persons.
The survival rates had no major deviations compared to previous periods.
Within the total number of enterprise deaths in 2023, the largest shares belonged to enterprises in Wholesale and retail trade; repair of motor vehicles and motorcycles (15.1%), in Professional, scientific and technical activities (14.8%) and in Construction (12.0%). In the mentioned sections, the most enterprise deaths were recorded in the following classes: Non-specialised wholesale trade and Maintenance and repair of motor vehicles (within section G), Business and other management consultancy activities (within section M) and Construction of residential and non-residential buildings (within section F). In the mentioned sections, there was also the highest number of employed persons who lost their jobs due to the cessation of enterprises.
In 2024, high-growth enterprises were mostly represented in Construction (410 of them), and they employed 17 269 employees. In terms of the number of employees in the category of high-growth enterprises, the leading ones were classified in Section G – Wholesale and retail trade; repair of motor vehicles and motorcycles led the way, which employed 26 877 employees in 2024.
1 NUMBER OF ENTERPRISES, BY ACTIVITY STATUS |
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1) Provisional data. Final data will be published in the database on 10 July 2026. |
2 NUMBER OF ACTIVE ENTERPRISES AND NUMBER OF PERSONS EMPLOYED, ACCORDING TO NKD 2007 |
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1) Provisional data. Final data will be published in the database on 10 July 2026. |
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3 NUMBER OF ENTERPRISE BIRTHS AND NUMBER OF PERSONS EMPLOYED, ACCORDING TO NKD 2007 |
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1) Provisional data. Final data will be published in the database on 10 July 2026. |
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1) Provisional data. Final data on the number of enterprise births in 2024 will be published in the database on 10 July 2026.
4 SURVIVAL RATE1) OF ENTERPRISES BORN FROM 2019 TO 2023 |
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1) Survival rate represents the percentage of enterprises that were constantly active after the year of birth. |
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1) Survival rate represents the percentage of enterprises that were constantly active after the year of birth.
5 NUMBER OF ENTERPRISE DEATHS AND NUMBER OF PERSONS EMPLOYED, ACCORDING TO NKD 2007 |
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1) Provisional data. Final data will be published in the database on 10 July 2026. |
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1) Provisional data. Final data on the number of enterprise deaths in 2023 will be published in the database on 10 July 2026.
6 NUMBER OF HIGH GROWTH ENTERPRISES AND NUMBER OF EMPLOYEES, ACCORDING TO NKD 2007 |
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1) Provisional data. Final data will be published in the database on 10 July 2026. |
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1) Provisional data. Final data on the number of high-growth enterprises in 2024 will be published in the database on 10 July 2026.
| NKD 2007 sections | |
| B Mining and quarrying | |
| C Manufacturing | |
| D Electricity, gas, steam and air conditioning supply | |
| E Water supply; sewerage, waste management and remediation activities | |
| F Construction | |
| G Wholesale and retail trade; repair of motor vehicles and motorcycles | |
| H Transportation and storage | |
| I Accommodation and food service activities | |
| J Information and communication | |
| K Financial and insurance activities | |
| L Real estate activitie | |
| M Professional, scientific and technical activities | |
| N Administrative and support service activities | |
| P Education | |
| Q Human health and social work activities | |
| R Arts, entertainment and recreation | |
| S Other service activities (except S94) | |
Business demography data are prepared in line with the methodology developed by Eurostat and OECD. Since the reference year 2021, methodological standards have been applied in accordance with Regulation (EU) 2019/2152 of the European Parliament and of the Council of 27 November 2019 on European business statistics, repealing 10 legal acts in the field of business statistics, which extends the coverage to the entire section K – Financial and insurance activities and excludes division S94 – Activities of membership organisations.
Data sources
Business demography statistics is based on data from the Statistical Business Register (SBR) of the Croatian Bureau of Statistics.
Observation units
The main observation unit used for business demography statistics is an enterprise. Each enterprise as a whole is assigned a code number of its principal activity according to the National Classification of Activities. The principal activity is determined and updated by the Statistical Business Register. The criterion for determining the principal activity is the largest share in the total value added of an enterprise. If it is not possible to obtain accurate information on the value added, substitute criteria, such as income and/or the number of persons employed, are applied. For enterprises classified in section K – Financial and insurance activities, the observation units are still legal and natural persons that are used as substitutes for enterprises.
Coverage
Business demography data refer to market-oriented enterprises registered in the SBR that are classified in sections B – S according to the NKD 2007, with the exception of section O – Public administration and defence; compulsory social security and division S94 – Activities of membership organisations.
Definitions and explanations
Enterprise in the statistical sense is a business entity that represents an organisational unit for producing goods and/or services and benefits from a certain degree of autonomy. Depending on the business and organisational situation, it may correspond to only one legal unit or a group of several legal units. In addition to legal entities, enterprises also include free lances and crafts (since 2019, also those whose activity has been determined on the basis of lump sum income tax reports). Council Regulation (EEC) No 696/93 on the statistical units for the observation and analysis of the production system in the Community is fully implemented, and enterprises become the central observation unit in business demography.
Number of active enterprises is the number of enterprises registered in the Statistical Business Register that were active during at least a part of the reference year.
Enterprise is considered to be active if it either had employment or realised turnover or investments.
Number of persons employed (Number of employees and self-employed persons) is defined as the total number of persons who work in an enterprise (including working proprietors, partners working regularly in the unit, unpaid family workers and voluntary workers), as well as persons who work outside the enterprise who belong to it and are paid by it, calculated as an annual average.
Number of (paid) employees is the number of persons who have an employment contract (which may be formal or informal) and work for an enterprise in return for remuneration in cash or in kind, regardless of where the work is done (inside or outside the enterprise).
Enterprise births include enterprises that started an economic activity in the reference year.
Births exclude events such as mergers, break-ups, split-offs or restructuring of a set of enterprises.
Enterprise birth is not equal to the registration of an enterprise in a competent register. It is the result of the comparison and analysis of populations of active enterprises in three consecutive years.
Enterprise deaths include enterprises that have not been economically active for two consecutive years after the last year of activity. Deaths exclude enterprises that ceased to operate due to a split-up, take-over or merger.
Survived enterprise is the one without discontinuity in its activity status in years after the year of birth.
Survival rate of newly born enterprises in a given reference period is the number of enterprises that were born in year t-n and survived to year t as a percentage of all enterprises born in year t-n.
Number of high-growth enterprises is the number of enterprises which employ more than 10 paid employees at the beginning of the observed period (t-3), with an average annualised growth of more than 10% during the next three years. The population excludes newly-born enterprises in the base year (t-3) and those whose growth is the result of the merger or takeover of other companies.
Territorial constitution
Population covers enterprises residing in the Republic of Croatia.
| Abbreviations | |
| EEC | European Economic Community |
| EU | European Union |
| Eurostat | Statistical Office of the European Communities |
| OECD | Organisation for Economic Co-operation and Development |
| Symbols | |
| ... | data not available |
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Persons responsible:
Milenka Primorac Čačić, Director of Business Statistics Directorate
Lidija Brković, Director General
Prepared by:
Zrinka Pavlović and Ana Veledar
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